Soc Net Ninja Dot Com http://www.socnetninja.com a.k.a. scobb's posterous posterous.com Wed, 02 Dec 2009 08:57:35 -0800 58 ad agency blogs. Which best understands social media? http://www.socnetninja.com/58-ad-agency-blogs-which-best-understands-soc http://www.socnetninja.com/58-ad-agency-blogs-which-best-understands-soc

Examples of ad agency blogs. Review and decide which of them really “gets it” when it comes to social media. Pick-up ideas for your own blog.

58 ad agency blogs have been submitted to Fuel Lines. Vote for the best agency blog for the month of November. The winner will be featured on Fuel Lines throughout the month of December and included in the voting for ad agency blog of the year.

Cast your VOTE by Clicking Here

These are the ad agency blogs submitted for the month of November:

  1. AB&C blog, Aloysius Butler & Clark,Wilmington, DE
  2. Acquity Group blog, Chicago, IL
  3. ACS Creative, ACS Creative agency, Fairfax, VA
  4. Adverspew blog, Perich Advertising + Design, Ann Arbor, MI
  5. Amnesia Blog, Amnesia Razorfish, Sydney, Australia
  6. Avenue 25 advertising & design, Phoenix, AZ
  7. B2 | Bill’s Blog, Mintz & Hoke Communications Group, Avon, CT
  8. Beloved Experiences, Beloved Experiential Agency, Orlando, FL
  9. Bergman Group, Bergman Group agency, Glen Allen, VA
  10. Brain, the Nail agency, Providence, RI
  11. Brainstorm, Brainstorm agency, Indianapolis, IN
  12. BroganBlog, Brogan & Partners Convergence Marketing, Birmingham, MI and Cary, NC
  13. clickTRUE blog, Singapore
  14. Confluent Forms Blog, North Hampton, MA
  15. Cowie and Fox Blog, Vancouver, BC
  16. CUKER agency blog, Solana Beach, CA
  17. Dana Communications blog, New York, NY
  18. DDB agency’s Strategy blog, New York, NY
  19. don’t drink the kool-aid blog, bg creative, San Diego, CA
  20. Enviral Marketing blog, BGT Partners, Miami, FL
  21. Fusionizer, Fusion Advertising, Dallas, TX
  22. Gigantic, Gigantic Ideas, New York, NY
  23. Healthy Conversations, Trajectory agency, Morristown, NJ
  24. Ideas for a Smarter, Faster World, Brunner agency, Pittsburgh, PA
  25. Integrated Branding Blog | MOVEO agency, Oakbrook Terrace, IL
  26. Level Blog, Level, San Luis Obispo, CA
  27. Market Smarter blog, M is For Marketing, Decatur, GA
  28. Marketing | Demand Creation, Logarithmic Impact, Millburn, NJ
  29. Marketing Home Products, Kleber & Associates, Atlanta, GA
  30. Marketing Your Hospital, TotalCom Communications, Tuscaloosa/Huntsville, AL
  31. Media Two Point {OH}!, Media Two Interactive, Raleigh, NC
  32. Methodical Madness, The Duffy Agency, Malmo, Sweden
  33. Moveo Integrated Blog, Moveo Integrated Branding, Oakbrook Terrace, IL
  34. My Creative Team, Charlotte, NC
  35. One Eleven Interactive blog, Brooklyn, NY
  36. Outside In Banking, Michael Flora & Associates, Troy, MI
  37. Point of View, Point to Point agency, Cleveland, OH
  38. PUSH-n-PULL, The Cyphers Agency, Annapolis, MD
  39. Red Door Buzz, Red Door Interactive, San Diego, CA
  40. re:group agency blog, Ann Arbor, MI
  41. RIESTER BLOG,  RIESTER, Los Angeles, Phoenix, and Salt Lake City
  42. Shared iDiz, iDiz Incorporated, Indianapolis, IN
  43. Sound Bytes, Mason, Inc. Bethany, CT
  44. TechMarketingBlog, Jacobs Agency, Chicago, IL
  45. The Adams Group blog, Columbia, SC
  46. The Blue Fire Notebook, Pilot Light Agency, Dallas, TX
  47. The Boomerang Table, 160over90 agency, Philadelphia, PA
  48. The Core Nation | Rants, Core-Create, Inc. Somerset, NJ
  49. The Furnace, Firehouse, Dallas, TX
  50. The Lint Screen, Ames Scullin O’Haire, Atlanta, GA
  51. The Martino Flynn Blog, Pittsford, NY
  52. The Side Note, Weise Communications, Denver, CO
  53. Villing & Company, South Bend, IN
  54. We Play in Traffic, ESW Partners, Chicago, IL
  55. WeBlog2 – Notes from the Edge, Kuno Creative, Avon, OH
  56. Why Moms Rule, BOHAN Advertising | Marketing, Nashville, TN
  57. Winstanley Partners, Winstanley Partners agency, Lenox, MA
  58. TV Is Not Dead, Ad Partners, Inc, Tampa, FL

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This entry was posted on Tuesday, November 24th, 2009 at 2:08 pm and is filed under Agency Blogs, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Very handy list of ad agency blogs. And they wonder why marketing folks always look tired. It's all this reading!

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http://files.posterous.com/user_profile_pics/145339/sc400bw.jpg http://posterous.com/users/kd44Uxc5jP Stephen Cobb scobb Stephen Cobb
Tue, 24 Nov 2009 08:31:09 -0800 The Turducken Disconnect Revisited: Some sites wise up, others not so much http://www.socnetninja.com/the-turducken-disconnect-revisited-some-sites http://www.socnetninja.com/the-turducken-disconnect-revisited-some-sites

Thanksgiving MealAbout a year ago, as Thanksgiving 2008 drew near, I wrote an article about a phenomenon that I dubbed the turducken disconnect. The full title was The Turducken Disconnect: An SEM Fable for the Holidays and the main point, hidden among some seasonal yarn spinning, was this:

If you are A. selling things online, and B. trying–through paid search or organic search–to get people to come to your site to buy those things, then we can reasonably assert C: someone who searches for one of those things and clicks on your link in search results should land on a page featuring the item they were seeking.

I went on to say–by way of example–that if you sell turducken and someone clicks on your paid search ad for turducken, your site should greet them with a turducken. It does not have to be a talking turducken. It doesn’t even need to be a specially-priced turducken (although that could be a good way to convert first-time visitors into first time buyers). The point is, your traffic from the search term “turducken” should be met with turducken, not sausages or fish stew, regardless of how mouth-watering those other items might be.

I came up with my name for this disconnect–surely one of the most persistent black holes for digital marketing dollars–during my adventures in pre-holiday shopping last year, looking for a product I had only just heard about: turducken (boneless turkey stuffed with a duck that is stuffed with a chicken/hen–seriously, if you think I’m making this up, just Google it).

A year later, a lot more people seem to have heard of this dish and I tip my hat to the online purveyors of this gastronomic extravaganza. Why? Because a recent non-scientific survey–conducted by me–shows that 100% of paid Google search results for turducken now lead to turducken. If only the same thing could be said for knitted gloves. Yes, you guessed it, my recent non-scientific survey of search results for this seasonal item revealed some disconnects, including one retailer who really should know better.

Notice how I keep using the word should in this post? That’s because search results should lead to items sought. It’s really not optional unless you are an over-funded brand that strives to appear whimsical. All other online businesses know they are paying good SEO or PPC money to get search results in front of consumers. But whatever you pay to achieve that search result you waste if you present visitors with a page that doesn’t have what they are looking for.

Please tell me if you think I’m wrong here, but I reckon the vast majority of consumers who search for products don’t spend more than a second or two digging around for the item if they don’t see it on your site the instant they get there. I would further assert that this holds true even if you are a super cool brand name. When I Google “knitted gloves” and click a link to “Knitted Gloves at Super Cool Brand” you cannot, however cool you are, assume that my real intent is to browse for shoes and hats at SuperCoolBrand dot com. (Okay, I guess you can make that assumption if you’re prepared to wager search dollars on it, but I think it’s a poor bet.)

So, as the holiday shopping season starts to heat up, why not take a moment to make sure your search campaigns–as well as your display and affiliate and email campaigns–are landing people in the right places, with messaging that matches the expectations those campaigns are setting. After all, when you get a match, it can be a beautiful thing (and sometimes a tasty one as well).

(In the interest of full disclosure, I do not own stock in any company that makes, grows, breeds, or sells turducken or its component creatures, but I do work for a company whose product automates the matching of site content to search results.)

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One of these days I'm going to have to actually buy a #turducken.

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http://files.posterous.com/user_profile_pics/145339/sc400bw.jpg http://posterous.com/users/kd44Uxc5jP Stephen Cobb scobb Stephen Cobb
Wed, 02 Sep 2009 07:42:56 -0700 9 City DNWA Tour: Social Networking and Physical Touring http://www.socnetninja.com/9-city-dnwa-tour-social-networking-and-physic http://www.socnetninja.com/9-city-dnwa-tour-social-networking-and-physic I thought I would try to generate some virtual buzz for a physical thing, namely a 9 city screening tour of the award winning indie documentary Dare Not Walk Alone (a.k.a. DNWA). This "roiling slice of American history" will be playing in 6 states across the South in one month, accompanied by its young director, Jeremy Dean.
  • September 10, 2009 Baton Rouge, LA
  • September 11, 2009 Ocean Springs, MS
  • September 12, 2009 Clarksville, TN
  • September 14, 2009 Greenville, SC
  • September 15, 2009 Auburn, AL
  • September 17, 2009 Orangeburg, SC
  • September 19, 2009 Jacksonville, FL
  • September 20, 2009 Stuart, FL
  • September 21, 2009 Augusta, FL
For screening times and locations click here. If you live in or near any of these locations, please let friends and family know, via Twitter, Facebook, MyS;pace, email, whatever. Here's a short link to the info that you can use: http://tr.im/xIv1

THANKS!

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http://files.posterous.com/user_profile_pics/145339/sc400bw.jpg http://posterous.com/users/kd44Uxc5jP Stephen Cobb scobb Stephen Cobb
Mon, 31 Aug 2009 07:55:00 -0700 Social Networking Not Always a Clear Winner http://www.socnetninja.com/social-networking-not-always-a-clear-winner http://www.socnetninja.com/social-networking-not-always-a-clear-winner Last week there was an interesting example of a social networking approach to business back-firing. An ad agency called Crispin Porter + Bogusky found out that not everyone is happy with the idea of a crowd-sourced logo.

Of course, this has no effect on my desire to acquire the product in question, the very cool Brammo electric motorcycle that I could really use on my daily run to the post office. (I wonder if there is a way I could get enough carbon credits to buy the bike?)

Mind you, the name of the bike would not be Enertia if they had asked me. Don't you think that is one of the dumbest names for a vehicle since Edsel? I mean Enervating? Inertia? Inert? Maybe the name was also the work of Crispin Porter + Bogusky's. If I do get one of these bikes it will be re-christened eNinja or Volt-Ninja or heck, even ZX660, which is meaningless but way better than Enertia.

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http://files.posterous.com/user_profile_pics/145339/sc400bw.jpg http://posterous.com/users/kd44Uxc5jP Stephen Cobb scobb Stephen Cobb
Fri, 14 Aug 2009 08:05:47 -0700 Social Networking Old School http://www.socnetninja.com/social-networking-old-school http://www.socnetninja.com/social-networking-old-school Just wanted to post this link to a great event this weekend, a mass gathering of antique tractors and farm machinery in Upstate New York, near Cooperstown. A grand day out for the family, with lots of social networking among the tractor exhibits and along the parade route. Yep, there's a parade of tractors on Sunday.

 http://sn.im/pvqbc

 SNN

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http://files.posterous.com/user_profile_pics/145339/sc400bw.jpg http://posterous.com/users/kd44Uxc5jP Stephen Cobb scobb Stephen Cobb
Thu, 06 Aug 2009 09:22:00 -0700 Denial of Service is the Dumbest Hack! http://www.socnetninja.com/denial-of-service-is-the-dumbest-hack http://www.socnetninja.com/denial-of-service-is-the-dumbest-hack

I just blogged about the Denial of Service attack affecting social networks this morning. Here's a link: http://tr.im/vKGk
 
My point being that Denial of Service is a fool's game. It is often played by people who are in effect saying "Oo! Oo! Look at me, I know how to mess things up."
 
Yes, and I know exactly where to to cut the cable so you can't watch re-runs of Buffy the Vampire Slayer. And let's say I know exactly where to dig with my backhoe in order to cut Verizon FiOS service for the whole of New York City.
 
What does that tell you about my intelligence level? Very little. After all there's a sign in the field that says "Buried Fiber Optic Cable Don't Dig Here." Most of the weak points on the Internet are pretty clearly labeled too. And while finding the "hidden" ones is cool, and pointing them out can be constructive, exploiting them is not.

(And no, I don't have any idea if the current attacks are DefCon-related. I spoke at DefCon 3 in 1996 and most of the folks there were not interested in using their knowledge to annoy millions of innocent people.)

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http://files.posterous.com/user_profile_pics/145339/sc400bw.jpg http://posterous.com/users/kd44Uxc5jP Stephen Cobb scobb Stephen Cobb
Mon, 27 Jul 2009 13:09:00 -0700 Shakespeare Sells? Tragic blog post title attracts http://www.socnetninja.com/shakespeare-sells-tragic-blog-post-title-attr http://www.socnetninja.com/shakespeare-sells-tragic-blog-post-title-attr

Right, so this is a test, of emailing a post to posterous. And the subject of this email/post is something I wrote on another blog: http://monetate.com/blog.
 
Confused? So was MacBeth. He's the guy into whose mouth Shakespeare put these immortal words: "Is this a dagger I see before me?"
 
I shamelessly perverted this line into a title on a blog post about something a wee bit more mundane than daggers, namely coupon boxes. However, in the multi-billion dollar world of online shopping, coupon boxes play an important role, although not always a positive one, hence the menacing overtones of the title.
 
In fact, MacBeth is packed with great phrases that work well in marketing because so many people know them, even if they get them wrong. For example, I nearly used "Out, out damn box." But if you've spent more than a few years studying Shakespeare you probably know that's based on a misquote. Lady Macbeth never says "Out, out damn spot." She actually says "Out, damned spot! out, I say!"
 
There are other great phrases that are less well known, including this one a few lines later in the "dagger" soliloquy namely: "dagger of the mind." Let me leave you with the phrase in context:
 
Is this a dagger I see before me,
The handle toward my hand? Come, let me clutch thee.
I have thee not, and yet I see thee still.
Art thou not, fatal vision, sensible
To feeling as to sight, or art thou but
A dagger of the mind, a false creation,
Proceeding from the heat-opprèssed brain?

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http://files.posterous.com/user_profile_pics/145339/sc400bw.jpg http://posterous.com/users/kd44Uxc5jP Stephen Cobb scobb Stephen Cobb
Sun, 26 Jul 2009 17:21:14 -0700 You can tell your Mum reads your tweets when... http://www.socnetninja.com/you-can-tell-your-mum-reads-your-tweets-when http://www.socnetninja.com/you-can-tell-your-mum-reads-your-tweets-when

You get an email from your Mum saying "I hate chainsaws!" shortly after you tweet about using the chainsaw.

Which simply reinforces Cobb's Revised Law of Digital Communication: Never say anything in an email, or tweet, that you wouldn't want your mother to read.

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http://files.posterous.com/user_profile_pics/145339/sc400bw.jpg http://posterous.com/users/kd44Uxc5jP Stephen Cobb scobb Stephen Cobb
Sat, 25 Jul 2009 10:10:49 -0700 How to Lose Customers: A one-act, two-scene play performed in three tweets — The Stephen Cobb Blog http://www.socnetninja.com/how-to-lose-customers-a-one-act-two-scene-pla http://www.socnetninja.com/how-to-lose-customers-a-one-act-two-scene-pla
How to Lose Customers: A one-act, two-scene play performed in three tweets

I'm thinking this guy had one too many unpleasant experiences at the Post Office.

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http://files.posterous.com/user_profile_pics/145339/sc400bw.jpg http://posterous.com/users/kd44Uxc5jP Stephen Cobb scobb Stephen Cobb
Fri, 24 Jul 2009 11:43:19 -0700 Social Media Ninja Job in Maynard http://www.socnetninja.com/social-media-ninja-job-in-maynard http://www.socnetninja.com/social-media-ninja-job-in-maynard
Monster is the epicenter of connecting people and jobs and great careers.  We're building a team of social media zealots to help us help others find work, map their careers, connect with professional mentors, and more!  We are seeking candidates not based on the number of years of experience, but candidates who possess a demonstrable skill and outstanding character to hunt, gather, and share innovative content that engages Monster with employers, job seekers and anyone interested in the world of work.

Proof that Social Network Ninja is not a role in a fantasy game. Unfortunately the final paragraph of this job advert is a bit of a buzz kill: "There is no relocation assistance offered for this position. Candidates must be willing and able to report to 5 Clock Tower Place, Maynard, MA on a daily basis." Come on Monster, soc-net ninjas are virtual beings. We work 24/7 from wherever we happen to be, not in an office.

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http://files.posterous.com/user_profile_pics/145339/sc400bw.jpg http://posterous.com/users/kd44Uxc5jP Stephen Cobb scobb Stephen Cobb
Fri, 24 Jul 2009 07:15:15 -0700 Federal stimulus funds to help rural outreach: grant apps due in by Aug 14. http://www.socnetninja.com/federal-stimulus-funds-to-help-rural-outreach http://www.socnetninja.com/federal-stimulus-funds-to-help-rural-outreach

At an event in Pennsylvania earlier this month, Vice President Joe Biden supported last-mile broadband on an Obama administration "rural America tour."

"Getting broadband to every American is a priority for this administration," he told the crowd.

The application period for the first wave of funding for rural broadband opened on July 15 and will close Aug. 14.  Awards will be announced in September.

Mainly posted this to test posterous on the new location: socnetninja.com. But also to remind people that the Obama administration is serious about changing America for the better, like getting affordable broadband to the 62% of Americans who, like me, don't have it yet.

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http://files.posterous.com/user_profile_pics/145339/sc400bw.jpg http://posterous.com/users/kd44Uxc5jP Stephen Cobb scobb Stephen Cobb
Thu, 23 Jul 2009 18:20:08 -0700 Using the Posterous Bookmarklet - Yep, it works! http://www.socnetninja.com/using-the-posterous-bookmarklet-yep-it-works http://www.socnetninja.com/using-the-posterous-bookmarklet-yep-it-works
Select text, video, music or photos from any web page and post it instantly to your posterous, just by clicking a special bookmark.

Just had to test this, and Yes, it works. Very handy.

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http://files.posterous.com/user_profile_pics/145339/sc400bw.jpg http://posterous.com/users/kd44Uxc5jP Stephen Cobb scobb Stephen Cobb
Thu, 23 Jul 2009 18:07:52 -0700 Scobb Gets Posterous: Could this be big? http://www.socnetninja.com/scobb-gets-posterous-could-this-be-big http://www.socnetninja.com/scobb-gets-posterous-could-this-be-big

Trying my first post on Posterous. Impressed so far -- sign up process was very simple. But the service is far from simple in the sense that it does many things very easily. This reminds me of Monetate--the company I work for--which does so much, so easily, that people don't believe it. They literally disbelieve our product claims, despite the fact that nobody at Monetate has theleast desire to over-sell the product. (In fact, the unofficial company mott is "If can't make money for you, we don't want you as a client.")

So, let's see how Posterous goes...

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http://files.posterous.com/user_profile_pics/145339/sc400bw.jpg http://posterous.com/users/kd44Uxc5jP Stephen Cobb scobb Stephen Cobb